I have a belief that an opportunity exists. I have a belief that an opportunity for eco-friendly products exist.
The unmet need is the need for products that don’t pollute the environment. Our earth and the environmentally conscious people that live in it have the need. This need comes from the fact that our global environment as we know it is going in a downward spiral. People are recycling and using alternative products to meet this need.
The prototypical customer is someone who is aware of the effects many products impose on the environment and is willing to buy better more eco-friendly products to make a difference on this Earth.
After interviewing prototypical customer #1, I learned that almost all prototypical customers are aware of their needs all the time. The prototypical customer I interviewed has had this unmet need for a long time now; ever since he was a teenager and learned about the negative effects certain products have on the environment. My interviewee is currently addressing this unmet need by using as many sustainable and ecological products as he can, although he is currently not satisfied enough.
I have learned about my opportunity that many customers are unsatisfied with the United States’ current environmental situation.
After interviewing prototypical customer #2 and prototypical customer #3, I realized that most customers have the same mentality and idea on what would be done to help this Earth and how it should be done. Prototypical customer #2 and prototypical customer #3’s answers were very much similar to prototypical customer #1’s. They all became aware of their need pretty early on and still aren’t satisfied with the way the United States is dealing with inconsistencies in the ecosystem.
I have learned that my opportunity is something problematic in the US but not necessarily in Europe.
Basically, all of my original opportunity is still there, although my new opportunity is much more accurate than when I started. Entrepreneurs should adapt with as much fluidity as possible if they want to be successful.