I have a belief that an opportunity exists. I have a belief that an opportunity for eco-friendly products exist.
The unmet need is the need for products that don’t pollute the environment. Our earth and the environmentally conscious people that live in it have the need. This need comes from the fact that our global environment as we know it is going in a downward spiral. People are recycling and using alternative products to meet this need.
The prototypical customer is someone who is aware of the effects many products impose on the environment and is willing to buy better more eco-friendly products to make a difference on this Earth.
After interviewing prototypical customer #1, I learned that almost all prototypical customers are aware of their needs all the time. The prototypical customer I interviewed has had this unmet need for a long time now; ever since he was a teenager and learned about the negative effects certain products have on the environment. My interviewee is currently addressing this unmet need by using as many sustainable and ecological products as he can, although he is currently not satisfied enough.
I have learned about my opportunity that many customers are unsatisfied with the United States’ current environmental situation.
After interviewing prototypical customer #2 and prototypical customer #3, I realized that most customers have the same mentality and idea on what would be done to help this Earth and how it should be done. Prototypical customer #2 and prototypical customer #3’s answers were very much similar to prototypical customer #1’s. They all became aware of their need pretty early on and still aren’t satisfied with the way the United States is dealing with inconsistencies in the ecosystem.
I have learned that my opportunity is something problematic in the US but not necessarily in Europe.
Basically, all of my original opportunity is still there, although my new opportunity is much more accurate than when I started. Entrepreneurs should adapt with as much fluidity as possible if they want to be successful.
This is such a great opportunity belief. It is so relevant and a movement that seems to be growing. You can see Gainesville taking steps to fulfill this opportunity by making restaurants use paper straws now. I think this will always be an opportunity because there will always be room for improvement in the world and humans aren’t capable of being 100% eco-friendly in my opinion.
ReplyDeleteEco-friendly friendly products certainly are important and there is an established market for them already. Do you have a belief about a product for an unmet market segment or is it a belief to improve on an existing product? After interviewing your three customers, did you walk away with a more specific product in mind or did they communicate any ideas of their own?
ReplyDeleteThis is a very important topic because as you said, "The prototypical customer is someone who is aware of the effects many products impose on the environment and is willing to buy better more eco-friendly products to make a difference on this Earth."... That should be EVERYONE ON EARTH! There is definitely a huge market for eco-friendly products. I make it an every day habit to try to use as many eco friendly products as possible. I now use a bamboo toothbrush, reusable grocery bags, a glass water bottle, and environmentally friendly feminine products. Clearly there are so many avenues for eco friendly products. Great job!
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